Marketing Excellence Awards

The awards are part of the Welsh Government’s ‘Attracting the Audience’ programme for museums, archives and libraries, and Deputy Minister for Culture, Sport and Tourism, Ken Skates, commented: “We want to see as many people as possible using our excellent library, museum and archive services across Wales so that they can benefit from what’s available. Marketing plays an important role in encouraging people to use these facilities and I’m pleased we are recognising the positive work being done across the sector, despite the challenges.

“The standard of entries in this year’s awards has been excellent; it’s pleasing to see so many examples of good practice within these sectors and some really innovative ideas.”

Attendees at the event in the National Library of Wales had the opportunity to hear more about the winning entries, meet the judge and hear from guest speakers including the Daily Post’s Helen Harper talking about social media and press engagement.

All entries were judged by Jonathan Deacon, Professor of Marketing at the University of South Wales and Trustee (former Chair) of the Chartered Institute of Marketing Cymru. Professor Deacon commented:

“I have been judging these awards for several years and I have to say that the standard of entries, innovative ideas and resourcefulness of staff in the three sectors continues to impress me. There are many examples of excellence in marketing that could equally be applied to any business or organisation within Wales. 

“Many of the entries were low in budget but high in creativity - proving that sophisticated and successful marketing does not depend on large budgets.”

Winners received a trophy, certificate and a variety of prizes including marketing workshops and specialised equipment to enable them to further develop their skills and enhance their marketing activities.

For a full list of winners and to view the entries please visit www.welshlibraries.org

Editors Notes:

These are the results of the 2016 Marketing Excellence Awards:

Public Libraries

• First Place – Bridgend: E-promo
• Highly Commended – Powys Libraries: Relocation of Llandrindod Library
• Highly Commended – Denbighshire Libraries: Volunteering Opportunities for young peopl

Further Education

• First Place - Grŵp Llandrillo Menai: Reading Challenge Higher Education First Place – Aberystwyth University: World
• Book Night Celebration Highly Commended – Royal College of Music and Drama: Increasing engagement

Health Libraries

• First Place – Health Promotion Library: Supporting Julian Tudor Hart Lecture

Archives

• First Place – West Glamorgan Archives: Swansea in 1852
• Highly Commended – Anglesey Archives: Lleisiau’r Llys
• Highly Commended – Gwent Archives: Marketing Gwent Archives Using Social Media

Museums

• First Place – RWF Museum: Faces of World War One
• Highly Commended – National Trust – Erddig: Big Bug Hunt Joint

Marketing Awards

Libraries

• First Place - Ely and Caerau Hub Sports Club: Project to Engage with Teenagers
• Highly Commended – Ceredigion Libraries: Celebrating the Centenary of T Llew Jones

Archives

• First Place – Cynefin Project: Mapping Wales’ Sense of Place

Museums

• First Place - National Museum Wales: Explore the Treasures of Wales. Children’s Heritage Passport Partnership Campaign

Marketing Champions of the Year

Libraries

• First Place - Rhiannwen Long (Merthyr)
• Highly Commended – Rachelle Barlow: Royal College of Music and Drama

Archives

• First Place – Victoria Jackson: Gwent Archive

Museums

• First Place – Vanessa and Jessica: National Trust , Erddig

 

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